WidePeak Blog

Ideas and insights on how to grow your business

How B2B Marketers can lift the Curse of Knowledge

This might come as somewhat of a surprise, but almost every technological company out there is cursed. Not in a medieval kind of way, although some of you might think that, but in a psychological way. The name of this bane? “The Curse of Knowledge”, a cognitive bias that hampers us in efficiently selling technical Read more about How B2B Marketers can lift the Curse of Knowledge[…]

Photo by Mathew MacQuarrie on Unsplash

Keeping sales from becoming a disabler

Sales, the ultimate goal of any company to find customers that are willing to part with their hard-earned cash in exchange for the awesome solution you provide. We come from an era, where customers were not well informed on the different solutions out there. But things have changed. When Sir Timothy John Berners-Lee invented the Read more about Keeping sales from becoming a disabler[…]

5 steps to value prop heaven

Five steps to ‘Value Proposition’ heaven, a marketing short-story.

Danny stormed out of the office as dignified as he could. Six full weeks, his team had been working on this new product launch, six full weeks. As always, R&D missed the deadline for product readiness. Where he original had twelve weeks to prepare the product launch, he was left with half of that. He Read more about Five steps to ‘Value Proposition’ heaven, a marketing short-story.[…]

Nobody is waiting for your innovation

Sure, we all know that innovation holds the key to success. If done well, it drives profit, growth and shareholder value.  Things all companies love, but it comes at a price; innovations reap these rewards because they are risky. The failure rate of new products is estimated to be between 35 and 50%. Disruptive innovation Read more about Nobody is waiting for your innovation[…]

Wat heeft gesneden brood met bedrijfsgroei te maken?

Als onafhankelijk adviseur ondersteun ik bedrijven in hun groei-ambities.  Soms dienen die wat bijgesteld worden, zeker als het de winstverwachtingen rond compleet nieuwe producten betreft.  Mensen hangen nu éénmaal sterk vast aan hun gewoonten, zelfs al bied je een fantastisch nieuw product. Een voorbeeld dat ik graag gebruik is … gesneden brood.  Ik denk dat Read more about Wat heeft gesneden brood met bedrijfsgroei te maken?[…]

3 steps to making more money by doing less

Some headlines sound just too good to be true, and they generally are.  Making more money by doing less sounds like a ‘contradictio in terminis’ as the old Romans used to say, ‘a contradiction in words’. But it is not. We probably all know how to do it, we’ve all learned about it in university Read more about 3 steps to making more money by doing less[…]

Marketers around the globe, how to live with GDPR? 3 focal points for survival.

If you haven’t heard about GDPR, you’d best inform yourself, it will have a huge impact on how you are able to perform your job. GDPR stands for ‘General Data Protection Regulation’, a new set of laws in the European Union that will become effective on May 25th 2018.  It will apply to all companies Read more about Marketers around the globe, how to live with GDPR? 3 focal points for survival.[…]

Wave

3 Waves of Insight in the role of emotions in B2B sales

Emotions and business, for many this still sounds like a taboo, two things that don’t really mix well together.  But scientific evidence is proving them wrong. When looking at how business people take decisions, it was long believed that this was a rational analysis, weighing the value of the product’s benefits and the value of Read more about 3 Waves of Insight in the role of emotions in B2B sales[…]

All Hail to the Product Manager, our Guardian of Success

What is at the core of every company out there?  It’s what that company offers to its customers and gets paid for, the Product. It doesn’t matter what the product is.  If it’s a service or a physical object, software or hardware… it’s what customers buy from you.  It’s your reason of being as a Read more about All Hail to the Product Manager, our Guardian of Success[…]

Play it again SAM, dancing to the TAM TAM of Finance

Being somewhat of an amateur percussion player myself, I can’t help but smile, when during a business case discussion, I hear somebody ask a question about the TAM. Typically, the question is something like “What TAM are you talking about?”.  This automatically raises the stress level with whomever is presenting the case and you start Read more about Play it again SAM, dancing to the TAM TAM of Finance[…]